2nd Head re-launches Clever Business Websites

March 2011 - Business growth consultancy, 2nd Head, has helped re-launch the web design company, Clever Business Websites.

Coventry-based Clever Business Websites was set up back in 2007 to deliver websites to smaller businesses, using location-specific domains (also known as URLs) e.g. plumbercheltenham.co.uk. Following a change of name to ‘CBW Group’ in 2009, the company began expanding its portfolio of services to include bespoke web design and other services. In turn this affected the direction of the company, which began to lose clarity in its service delivery. In 2010 the company invoked the support of 2nd Head’s Michael Richards to help reposition the business.

With help from CBW, Richards’ team evaluated the company’s offering and decided to strip it down to a more straightforward, valuable proposition: simple, template websites for start-ups and small businesses. 2nd Head also assisted with rebranding the website to support a clearer, more powerful message.

Director of Clever Business Websites, Richard O’Donnell comments: “ We started really well but somehow lost our way a bit. Before we were trying to do everything and that made things confusing for new customers, so they were less likely to buy from us. Now we know exactly we do, so it stands to reason that the customer will too.”

O’Donnell continues: “We’re telling the world that we build well-structured, straightforward websites, so we have to practice what we preach. If people come to our site and get confused then it undermines who we are and what we do. Our new site is lovely and simple, so it supports our message really well. We’re Clever Business Websites again!”