Exhibitions are always what I would call an ‘experience’. This is usually what I’m thinking as I lug yet another box onto the exhibition stand. In many ways the curse of the exhibitor, all this behind-the-scenes action can often detract from the real, enjoyable experiences available at a show.
Fortunately for me, this week’s exhibition, held by the International Harm Reduction Association, was something of a treat. Of course there was the usual sweating and swearing; the near death experiences as one hangs precariously by a single finger from the top of the stand; and the imminent possibility of electrocution as yet another extension lead is plugged into an already overworked mains supply. But here was the chance to experience something quite different from the usual B2B extravaganzas that I’m used to.
