Whitepapers
2nd Head wants to help you in any way that we can. With this in mind we've put together a series of whitepapers on both topical and everyday business issues, with the aim to enlighten and inspire.
If there's a topic that you'd particularly like advice on, then why not email us with your suggestion on info@2ndhead.co.uk and we'll see what we can do. As long as it's business-related of course!
If you'd like to find out more, please browse through our range of 'how to' whitepapers below.
Common barriers to growth
Growing pains are common in any fast growth business, but this needn't slow down or compromise your business. By recognising the signs in time you can easily take the necessary action to ensure continued success.
Here's how...
How to make sales meetings a success
Whether you're new to sales or an old hand, sales meetings are often a daunting experience. Here we look at some of the simplest but most effective measures to keep you on your game, every time.
Internal communication - the top 10 errors
Encouraging efficient, effective and appropriate communication is one of management’s greatest bugbears. So what are our most common internal communication mistakes and what are the best ways to address them?
The rules of engagement
In these changing times, it seems that employee engagement is the holy grail of many businesses. Indeed, encouraging employees to love your business is one of the toughest challenges facing HR professionals today.
But why is engagement so troublesome and why do we get it so wrong? From badly managed benefit schemes through to poor leadership styles, here are the classic errors and how to avoid them.
10 ways to grow your business
Growing a business is never easy - whatever your size, structure or industry. It’s also a long and often arduous process that affects all areas of the business.
In this whitepaper, 2nd Head helps you to take a good look at how you operate and use this to fuel business growth.
Here are our top ten tips on how to grow your business...
Grow your business out of the recession
Spending money in a recession can seem a daunting and somewhat unwise prospect. Committing ourselves to cutbacks is often regarded as the common sense way to defend profits and reduce overall risk to the business.
We help you take a look at how to spend wisely and make the necessary changes to grow your business out of the recession.
A guide to improving internal brand perception
You may be an internal communications professional, a CEO, a marketing executive or even a brand manager. But whichever category you fall into, you’re likely to have met resistance to internal brand communication at some point.
In this guide we offer some handy hints on how to improve internal brand perception so that it has a lasting effect on your business.
How to build a better future for your business: the McKinsey model
All businesses are subject to different challenges, yet all successful businesses follow a similar path to growth.
Using the McKinsey model we show you how to use the Three Horizons to positively impact your business and help you grow.
How to get the most from your marketing mix
It seems that nobody loves jargon as much as a marketing professional. What with viral this and SEO that, it’s no wonder that when you’re defining your marketing mix, you could be forgiven for getting more caught up in the sound of your work rather than its overall effect.
So how you can ensure you get the most from your marketing mix and use resources to best effect? 2nd Head tells you how.
How to make the most of a trade show
Once feared to be a dying breed, trade shows have defied the digital age and continue to be an invaluable source of leads for many businesses.
But useful as they are, finding the right shows can be one of the hardest tasks a marketer can undertake. With so much at stake, we got to thinking about the key considerations for choosing an event and how to make a show deliver optimum value for your business.
